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A keyword rich domain name is a website address that includes keywords that you want people to find you in the search engines for. For example if you were selling puppy collars, then you'd want the domain name puppycollars.com. When the internet first came out, there were no search engines. To find website's you would first need to know the URL, or find a link from another website. So businesses relied on using their business name for people to find them. For example Nissan immediately bought the domain nissan.com. Their called keyword domains. Ironically, a lot of people still rely on this method for finding websites, but thats not the only reason it's important to have a good domain name. If your a local business then it's good to use geographic domains, like PhoenixLawyer.com or TexasRanch.com. The search engines can tell where people are searching from, if you use a geographic domain like the ones above then your website will be found easier by local internet users. Domain investing is important if you want to get your business out on the net. Most of the good domains have been bought up, like real estate, to be resold. Investing in a good domain name is important to being successful online. Buying, making, and selling domains is also domain investing; which some people find is a good business. If you want to get into that kind of business then you need to learn about domain developement.
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